Nongshim Launches Potato Chip Yeopddeok Original Flavor... "Addictive Spicy Taste"

Nongshim announced on the 10th that it will launch a new product in its Potato Chip brand called ‘Potato Chip Yeopddeok Original Flavor.’

Potato Chip Yeopddeok Original Flavor is a product that coats potato chips with the spicy taste of the original spicy rice cake dish, ‘Dongdaemun Yeopgi Tteokbokki.’ It features the thin and crispy texture of potato chips combined with a stimulating yet addictive spiciness.

Nongshim expects this new product to satisfy the tastes of young consumers who seek rarity and fun. Potato Chip Yeopddeok Original Flavor will be available at retail stores nationwide starting from the 14th.

A Nongshim representative said, “The MZ generation (Millennials + Generation Z), who value experiences, tend to look for new flavors and fun,” adding, “We hope you enjoy the fresh harmony created by the addictive spiciness of Yeopgi Tteokbokki and the savory taste of natural potatoes.”