11st Expands 'Monthly Sibeoljeol'... 5 Days of Shopping Benefits

Double Increase in Main Brands for 11th Day
Daily Coupon Issuance with 'Instant Discount' Benefits
Cumulative Payment Transactions of 3.17 Trillion Won Over 4 Years

The model is promoting 11st's 'Monthly Sipiljeol' (Photo by 11st).

11st Street announced on the 10th that it will expand its 'Monthly 11th Day Sale,' previously held on the 11th of every month, into a five-day shopping event.

From February 11 to 15, 11st Street will hold the 'Monthly 11th Day Sale 5Days.' Major brands participating in the sale, such as Samsung Electronics, Apple, CJ CheilJedang, and Amorepacific, will offer significant discounts. A total of 25 main brands, with 5 brands participating each day over the 5 days, will provide special deals. The number of main brands participating has more than doubled compared to the previous 10 or so, allowing customers to enjoy a wider variety of products at special prices.

Discount coupons, which were previously issued one per customer during the Monthly 11th Day Sale, will now be issued one per day for 5 days, totaling 5 coupons. Customers subscribed to the Uju Pass who use the limited-quantity discount coupons of up to 8,000 KRW daily can receive discounts up to 40,000 KRW, which is six times more than the previous Monthly 11th Day Sale discount coupon of 7,000 KRW issued once. Additionally, 11st Street will offer up to 200,000 KRW in discounts by category with 10% instant discounts and 15% instant discounts (up to 5,000 KRW).

Time deals, live broadcasts, and prize events will also be held over the 5 days. On 11st Street's live broadcast 'LIVE11,' a total of 23 live shows will be held sequentially, including Coca-Cola (February 11 at 11 a.m.), Samsung Electronics Galaxy S23 series (February 13 at 9 p.m.), and Dyson (February 14 at 6 p.m.).

Meanwhile, 11st Street launched the Monthly 11th Day Sale in February 2019, offering the industry's largest shopping benefits every month. It has been held 48 times over 4 years, with cumulative transaction amounts exceeding 3.17 trillion KRW and cumulative customers exceeding 27.7 million.