Pohang Gwamegi and Gochang Stake-Cultivated Rice
Expectations for Win-Win Cooperation Between East and West Regions
[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Pohang City in Gyeongbuk Province and Gochang County in Jeonbuk Province will launch the fresh food brand "Dongseojigan," born from the meeting of the East Sea and the West Sea, on NS Home Shopping at 2:40 PM on the 13th to expand sales channels for regional win-win agricultural specialty products.
The fresh food brand "Dongseojigan" is the nation's first inter-local government specialty product planning project designed to revitalize producing farms, reduce product prices through regional cooperation, promote consumer purchases, and support the promotion and market development of agricultural specialty products.
The "Dongseojigan" products this time combine Pohang's winter delicacy Gwamegi and Gochang's traditional jiju-style gim (seaweed). The product lineup consists of two types: No. 1 (29,900 KRW) includes 12 pieces of Gwamegi (herring), 100 sheets of jiju-style gim, and chojang (vinegar-based dipping sauce); No. 2 (39,900 KRW) includes 20 pieces of Gwamegi (herring), 100 sheets of jiju-style gim, and chojang, sold at 30-40% cheaper than market prices.
Gwamegi, a representative winter delicacy of Pohang, is made by repeatedly freezing and thawing herring or mackerel pike during winter and drying it in the shade, widely loved as a well-being food by many people.
Gochang's jiju-style gim is naturally sterilized by exposure to the clean Gochang mudflat waters for an average of 4 hours during the day and 4 hours at night, is certified organic, and is a premium gim representing only 1% of domestic production with excellent original taste and aroma.
Pohang City plans to further develop "Dongseojigan agricultural specialty products" in the first and second halves of this year to promote the market development of excellent agricultural specialty products between regions.
Additionally, by utilizing online shopping malls "Pohang Market" and "Gochang Market," they will continue regional win-win cooperation and exchange through hometown love donation coupons issuance and event discount promotions.
Baesunggyu, Director of Agricultural Food Distribution Division, said, "We expect this Dongseojigan project to greatly help open sales channels for agricultural specialty products between regions," adding, "Through the symbolic meaning of connecting the East Sea and the West Sea, we will promote Pohang and devote efforts to creating future jobs and revitalizing the local economy."
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