Cocoji, Character and IoT Technology Combined
Content Playback Educational Player
"Plan to Expand Audio Content"
[Asia Economy Reporter Kim Bo-kyung] Startup 'Cocozzi' announced on the 9th that its educational audio player 'Cocozzi House and Atti' has sold 137,000 units within one year of its launch.
Launched in February last year, Cocozzi House and Atti is a new-concept audio player where a doll (Atti) containing audio content is placed into the IoT-based Cocozzi House, and the content embedded in Atti is played.
Through Atti, children can listen to songs and stories that foster language development and imagination. Currently, a total of 27 types of Atti offer about 900 audio contents.
Cocozzi provides various content through collaborations with character license Attis such as Pororo, Robocar Poli, and Mom Katuri, as well as EBS Star English instructors, early childhood education specialist company KidsM, and science media Dong-A Science.
As of the 1st of this month, the product review rating on the Cocozzi website recorded 4.8 out of 5 points. Among Cocozzi House users, 76.2% use Cocozzi more than once a day, showing high utilization.
Cocozzi plans to expand its audio content to about 3,000 pieces by the first half of this year, focusing on high-quality educational content that covers up to lower grades of elementary school.
Also, to celebrate the first anniversary of the launch of Cocozzi House and Atti, a 'First Birthday Special Event' will be held on the official website until the 2nd of next month. Various purchase benefits such as special sales of popular Attis and 10% discount coupons will be provided.
Park Ji-hee, CEO of Cocozzi, stated, "This year, we plan to make it a year of new expansion both in service and content so that more children can experience a diverse world through high-quality audio content."
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