MS CEO "AI-based Search, a New Paradigm... The Biggest Event in 15 Years"

[Asia Economy Reporter Jeong Hyunjin] "A new paradigm of search"

Satya Nadella, CEO of Microsoft (MS), said this on the 7th (local time) as he launched the AI-based search engine 'Bing'. He described it as the biggest event in 15 years since cloud services and the most significant occurrence during his 9 years as CEO.

On the same day, Nadella announced Bing, a search engine equipped with an AI chatbot like ChatGPT, at MS headquarters in Washington State, USA, and spoke in interviews with CNBC and Bloomberg. He has been leading MS since February 2014 and has maintained a strategic partnership with OpenAI, the developer of ChatGPT, since 2019. The new version of Bing released by MS is equipped with AI models like the AI chatbot ‘ChatGPT’. The model was developed by OpenAI, the developer of ChatGPT.

Satya Nadella, Chief Executive Officer (CEO) of Microsoft (MS)

CEO Nadella expressed his excitement, saying, "I have never felt this free when thinking about the opportunities ahead." He said, "We have gone through tough times. The last things we experienced were mobile and cloud; we caught one but missed the other." The world's largest software company MS suffered a major blow when Apple's iPhone appeared in 2007, shifting daily life from PC-centric to mobile. Although it lost the mobile leadership, it quickly responded to cloud services following Amazon and now holds the second-largest global market share ahead of Google.

CEO Nadella told Bloomberg, "The entire search sector is undergoing significant changes. Opportunities do not come easily." He described Google as the "800-pound gorilla," an idiom referring to an entity with absolute power or a very dangerous presence, and said, "The interesting point is that they will have to innovate." He added, "A new era has opened, and search innovation has re-emerged at the forefront. It is fantastic that the largest software sector with economic viability has returned to a competitive situation."

Meanwhile, MS is reportedly planning to release software within the year to support other companies in developing chatbots like ChatGPT. This will enable businesses, schools, and government agencies to create their own chatbots. CNBC reported that it is likely that these self-developed chatbots will be allowed not to include MS or OpenAI branding.