A'PIEU Launches 'Juicy Pang Skincare Primer Choco Mint'

Able C&C's A'PIEU announced on the 8th that it has launched the new product 'A'PIEU Juicy Pang Skincare Primer Choco Mint' exclusively in Japan.

The A'PIEU Juicy Pang Skincare Primer Choco Mint is a tone-up primer that offers a light and comfortable feel as if skincare has been applied. The combination of mint color, which can cover redness, and white color, which brightens the skin, helps create smooth and healthy-looking skin.

In addition, it contains cica ingredients effective for soothing the skin, and 62.3% of the total ingredients are skincare components, providing excellent effects for skin vitality and nourishment. It also features a sun protection factor of SPF30/PA+++, adding sun care benefits.

A'PIEU plans to carry out various activities targeting the 20s and 30s generation in Japan to expand awareness and drive the success of the new product.

The new product is available at over 15,000 offline stores nationwide in Japan and on the official A'PIEU Japan website.

Jo Yeseo, Director of Marketing at Able C&C, said, “A'PIEU will focus on the MZ generation in Japan to provide differentiated consumer experiences and further strengthen its dominance in the Japanese beauty market. We will actively implement market-tailored strategies and localized marketing and promotions suited to regional characteristics to expand the status of K-beauty.”