Emart24's Meal Kit Products 'Popular'... Product Expansion and Discount Benefits

Get a 10,000 Won Discount Voucher When You Buy 2 Items

A customer is purchasing a meal kit product at Emart24.
Photo by Emart24

Recently, as dining-out prices have soared, sales of meal kit products at convenience stores have significantly increased.

According to Emart24 on the 8th, sales of meal kit products last year rose by 124% compared to the previous year, and in January this year, the upward trend continued with more than double the sales compared to the same period last year.

Looking at the products, soup dishes such as stews and hot pots for 2 to 3 people accounted for the highest sales proportion at 55%. Among non-soup dishes, Western-style foods like steak and pasta accounted for 19%, Korean dishes such as dakgalbi and stir-fried pork for 14%, and Asian dishes like pad thai and yakisoba for 7%.

Emart24 is continuously expanding its meal kit products that can be enjoyed by 2 to 3 people for around 10,000 won to attract home meal customers. The number of meal kit products increased from 28 in January last year to 45 currently.

Emart24 offers a 30% discount when purchasing one meal kit product of the month and one other meal kit product simultaneously at offline stores until the 28th of this month. Customers who purchase meal kit products through reservation pickup within the mobile application (app) receive a 10% discount, and those who buy two or more products are given a 10,000 won discount voucher.

An Emart24 representative said, “We will continue to expand meal kit products from popular dishes to differentiated premium menus so that Emart24 becomes not only a good choice for customers struggling with high prices but also a home meal specialty store.”