"Cryptocurrency, The Party Is Over"... Missing from 'Super Bowl' Billboards

Major Absence of FTX and Others in Super Bowl TV Ads
Compared to Last Year's Crypto Ads Competition Among 4 Companies
8.8 Billion KRW for 30 Seconds... World's Most Expensive Ad Space

This year, cryptocurrency companies were absent from the 'Super Bowl' ads, known as the world's largest billboard.

According to CNN and others in the U.S. on the 6th (local time), Fox, the broadcaster of the 57th Super Bowl, announced that cryptocurrency companies were not included in this year's advertisements after completing TV ad sales. According to Fox, some coin companies reached the final stages of ad contracts but withdrew all advertising plans following the bankruptcy filing of the cryptocurrency exchange FTX.

The Super Bowl, the NFL final, is a "big event" competing for the highest single sports final viewership worldwide and is considered one of the most expensive advertising platforms. Fox stated that most of this year's Super Bowl TV ads were sold for over $6 million (approximately 7.5 billion KRW), with some 30-second ads selling for more than $7 million (approximately 8.8 billion KRW).

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Because of this, last year, four cryptocurrency companies?FTX, Coinbase, Crypto.com, and eToro?competed with astronomical amounts to capture Super Bowl viewers' attention. At that time, FTX, one of the world's top three cryptocurrency exchanges, even ran an ad linked to a giveaway event distributing free Bitcoin to increase ad visibility.

However, this year, all coin ads disappeared from the Super Bowl. Since FTX entered bankruptcy protection procedures in November last year, revealing the largest financial fraud in industry history, and the remaining three companies including Coinbase faced liquidity crises, the entire cryptocurrency market has fallen into a slump.

CNN reported, "Last year's Super Bowl was a coming-out party for cryptocurrency companies, but this year the party is over," adding, "Do not expect any of the four companies that advertised last year to return this year."

FTX, one of the world's top three cryptocurrency exchanges, filed for bankruptcy last November.
[Image source=Reuters Yonhap News]

However, the only advertiser related to cryptocurrency in this year's Super Bowl ads is the blockchain technology-based game developer ‘Limit Break.’ This company plans to provide about 10,000 non-fungible tokens (NFTs) to viewers who scan the QR code in the TV commercial.

Meanwhile, this year's advertising space was filled by traditional Super Bowl advertisers such as liquor and food companies. Alcohol companies including Anheuser-Busch, famous for Budweiser, Heineken, Diageo, R?my Martin, and Molson Coors, as well as food companies producing snacks and chocolates, Hollywood film studios, streaming companies, and automobile manufacturers were included in the Super Bowl ads. The 57th Super Bowl will be held on the 12th at the State Farm Stadium in the United States.