Lotte Homeshopping Diversifies Products from Global Fashion Brands Including Gucci

Lotte Homeshopping announced on the 7th that it will expand sales of global fashion brands such as Gucci and diversify items including accessories and scarves.

Recently, demand for overseas fashion brands has expanded from traditional popular items such as handbags and clothing to "small luxury" items like accessories and scarves that provide higher psychological satisfaction relative to their price. In fact, the "Gucci Sunglasses," exclusively launched by Lotte Homeshopping in 2020, recorded annual orders exceeding 15 billion KRW, achieving the highest order amount in Lotte Homeshopping's luxury category last year. Accordingly, ahead of spring, Lotte Homeshopping plans to showcase a variety of global fashion brand items, including launching Gucci jewelry for the first time in the industry.

On the 8th at 9:45 PM, the fashion-specialized program "Lee Sujeong SHOP" will exclusively present four popular jewelry items from the Italian luxury brand Gucci for the first time in the industry, including necklaces and bracelets. The lineup includes three pieces of the signature "Interlocking G" jewelry, which has been a signature design since its debut in the 1960s, and one piece of the "Double G Torsion" jewelry, emphasizing originality as steady-seller items.

On the mobile TV platform "ELive," the luxury-specialized program "Minji (MZ)ne Luxury Shop" airs every Monday at 8 PM, showcasing the latest items targeting the 20s and 30s age groups. On the 13th, the "Spring Ferragamo Special" will feature three bags with Ferragamo's representative "Gancini Logo" design and seven silk scarves suitable for various styling. Additionally, various fashion items that have consistently received positive responses every year will be introduced, including Gucci's "Wool Silk Scarf," Burberry's "Signature Trench Coat," and "Twilly Scarf."

Song Jaehee, head of the Miscellaneous Goods and Sports Department at Lotte Homeshopping, said, "With the recent 'small luxury' trend, demand for one-point items from global fashion brands such as jewelry and scarves is rapidly increasing. We plan to diversify items according to future consumer trends and satisfy customer needs by exclusively offering differentiated products."