Samsung C&T Fashion Division announced on the 6th that its daily wear brand KOTELLO has opened a pop-up store at The Hyundai Seoul in Yeouido, Seoul.
KOTELLO will operate a 59.30m² (approximately 17.9 pyeong) pop-up store on the B2 floor of The Hyundai Seoul until the end of next month. The space is designed mainly using the brand identity color Butter Yellow and natural plants to convey KOTELLO’s unique cozy and warm sensibility.
At this pop-up store, the 2023 spring collection and the 2022 fall/winter collection, composed of essential wear featuring soft colors, stable silhouettes, and delicate details, will be sold. KOTELLO set the concept for this spring season as “Classic Bohemian.” Inspired by the French film Spring Story, it expresses classic colors and the Bohemian mood of Paris in the 80s and 90s. The spring collection focuses on knits as the core items, strengthening outerwear and bottoms. The collection includes 100% cotton striped knits, which sell out every season, ribbed knits with a soft touch, and knits in various colors such as pink, yellow, and ivory. Jackets and pants setups were developed using tweed and natural cotton materials with a similar sensibility to the knits, and a feminine silhouette trench coat was also introduced.
KOTELLO offers all customers who purchase at The Hyundai Seoul pop-up store a coffee coupon for “The Barn Berlin,” located on the B1 floor of The Hyundai Seoul. Customers who spend over 300,000 KRW will receive a fabric perfume on a first-come, first-served basis. Additionally, a 20% discount is available on the 2022 fall/winter season collection (excluding some items).
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