Dr. Bang Giwon announced on the 6th that it has launched two types of ‘Personal Tone-Up Sunscreens’ that provide tone-up and UV protection at once, tailored to personal color, in a market dominated by pink-based tone-up creams.
The new Personal Tone-Up Sunscreens combine the personal color trend, divided into cool tone and warm tone, with the ‘pade-free’ trend of not using foundation due to prolonged mask-wearing and the ‘skip-care’ trend of simplifying cosmetic steps. Since using colors that do not match one’s tone can highlight flaws or create unnatural skin appearance, the products are composed of rosy color and beige color, suitable respectively for cool tone and warm tone skin.
Containing 50% moisture, the texture finishes with a refreshing feel on the surface while keeping the inside hydrated, creating a clear inner glow, and can be comfortably used on all skin types.
Applying a special manufacturing method, it allows natural and even tone-up without clumping, adheres perfectly to the skin, and does not transfer onto masks.
A representative of Dr. Bang Giwon said, “Since everyone’s skin tone is different, single-color tone-up products may have limitations in expressing natural skin. The Personal Tone-Up Sunscreen offers natural yet radiant tone-up and UV protection, making it a perfect product for the pade-free and skip-care trends.”
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