LG Art Lab Work Awarded CES Innovation Award
[Asia Economy Reporter Kim Pyeonghwa] LG Electronics announced on the 5th that it showcased 'LG Art Lab' artworks related to non-fungible tokens (NFT) on a large electronic billboard in Times Square, New York, USA.
LG Art Lab is an NFT artwork trading platform embedded in LG TVs. LG Electronics presented a video featuring four NFT media art pieces by the world-renowned artist Barry X Ball.
Visitors can experience the LG Art Lab service on their smartphones by using the QR code in the artwork video presented by LG Electronics. Starting from the 16th (local time), LG OLED TV users can enjoy or purchase the artist's works that intricately express the unique texture of metal with OLED's delicate image quality and precise black representation through LG Art Lab.
LG Electronics launched LG Art Lab in the U.S. market last September. Offering a new experience of viewing and trading artworks on high-definition TVs, it received the Innovation Award at CES 2023, the world's largest electronics and IT exhibition.
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