Premium beverage import company Inter B&F Co., Ltd. announced on the 3rd that it has launched a premium fruit juice called "Smoothie," made by juicing whole fruits.
The newly launched Smoothie is produced using a variety of fresh fruits sourced locally in Australia, making it ideal for consumers pursuing a healthy lifestyle who seek trustworthy and wholesome food, according to a company representative.
Smoothie is a juice made from fruits and vegetables using the NFC (Not From Concentrate) method, carefully selecting only the sweet juice of various fruits and packing it into one bottle. It is produced by a juice manufacturer with 20 years of juice production experience in Australia, using low-temperature pasteurization and sealed caps to maintain the freshness and quality of the juice. With a relatively long shelf life of 18 months, it is suitable not only for households such as single-person and four-person families but also for cafes handling various beverages. Smoothie is a premium juice brand containing over 99% fruit raw materials and is classified as a fruit and vegetable juice that can only be used when the content of fruit or vegetable raw materials is over 95%.
The Smoothie line recently introduced to the domestic market consists of six varieties: two of the most popular fruit and vegetable juices in the Korean market, apple and orange, and four smoothie blends made from the best combinations of various fruits. These include Red (containing apple, strawberry, blackcurrant, blueberry, guava), Yellow (containing apple, banana, mango, lychee), Green (containing apple, peach, mango, kiwi), and Pink (containing apple, raspberry, guava, banana, lychee). The six varieties of premium Smoothie juices expand consumer choices and offer the fun of selecting different flavors. Notably, the Yellow and Pink varieties contain banana, providing the unique sweetness of banana along with a satisfying fullness.
An Inter B&F Co., Ltd. representative stated, “The newly launched juice brand Smoothie was created after much consideration about providing a good juice that consumers can trust and enjoy.” They added, “As many people make resolutions for a healthy lifestyle in the new year, we hope Smoothie can be a running mate supporting those healthy steps.”
The premium Australian NFC cold-pressed juice Smoothie is available not only at offline retailers including department stores and hotels in the metropolitan area but also through online platforms such as Coupang and various other online sellers (Aloha Water, Gangnangkong, Coffee Warehouse, etc.).
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