Second Collection Brand Hotel
Expansion of Collection Brand Lineup
Full-Scale Launch of Hotel Chain Business
Chosun Hotel & Resort has opened the second hotel chain under its collection brand.
Chosun Hotel & Resort announced on the 1st that it will introduce 'Corallo by Chosun' in front of Ingupo Beach, Yangyang-gun, Gangwon Province, as the second collection brand location following 'Paraspara Seoul,' which opened in 2021 in Bukhansan National Park, Gangbuk-gu, Seoul.
The newly introduced Corallo by Chosun is a collection brand hotel that maintains each hotel's unique brand, concept, and design while providing a distinctive hospitality experience through partnership with Chosun Hotel & Resort.
Chosun Hotel & Resort plans to expand hotels applying the collection brand in the future to offer unique customer experiences through distinctive stories. The plan is to provide consumers with a wide range of choices and strengthen its position as a hotel chain brand.
Corallo by Chosun, which had its grand opening on this day, is a design boutique hotel located at Ingupo Beach in Yangyang, Gangwon, known as the holy land of surfing in Korea. It features stylish design, music, and an outdoor swimming pool.
With a scale from basement level 1 to 4 floors above ground, the boutique hotel has a total of 46 rooms, including pet-friendly rooms, terrace rooms connected to the swimming pool, duplexes with a loft structure offering a high sense of openness, and premium suites with rooftop terraces, totaling five room types. It can accommodate various numbers of guests from 2 up to 6 people.
Chosun Hotel & Resort owns an independent brand portfolio including the top luxury hotel brand 'Chosun Palace,' the premium hotel brand 'Grand Chosun,' the differentiated boutique hotel brand 'L'Escape,' and the lifestyle hotel brand 'Gravity.' This time, they have newly added 'by Chosun' as a collection brand and are officially entering the hotel chain business sector.
The hotel chain business is one of the expansion strategies recognized for competitiveness by global hotel brands such as Marriott and Hilton. Through the hotel chain brand business, Chosun Hotel & Resort can use specific hotel brands while receiving the actual brand power and operational standards of Chosun Hotel, enabling stable operations based on Chosun Hotel's experience and excellent service capabilities.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
