Homeplus Surpasses 2 Million Sales of Dangdang Chicken

Delhi Total Sales Up 44%

Models are showcasing ready-to-eat food products at Homeplus Mega Food Market Gangseo Branch.
[Photo by Homeplus]

Homeplus announced on the 1st that Dangdang Chicken has surpassed a cumulative sales volume of 2 million units over 7 months.

Homeplus sells 9 types of Dangdang Chicken, which carries the slogan of 100% same-day preparation and same-day sales. Sales from Dangdang Chicken products alone reached 14.5 billion KRW.

Led by Dangdang Chicken, with continuous new menu launches and product competitiveness enhancement, sales of ready-to-eat foods (deli) have grown significantly. In fact, from June 30 last year to January 29 this year, total deli sales increased by 44% compared to the previous year. By category, fried items grew by 67%, sandwiches and salads by 141%, and cooked dishes by 191%.

In particular, food sales at Homeplus Mega Food Market stores, which greatly enhanced customer experience centered on food items, grew dramatically. From October 1 last year to January 29 this year, food sales at five major Homeplus Mega Food Market stores increased by about 54% compared to the previous year. Food sales at the Gangseo store more than doubled.

A Homeplus representative said, “The growth trend of the food category, which is positioned with differentiated food items, is steep,” adding, “By providing customers with fresh product experiences every day, we will become a mart that grows sustainably together with our customers.”