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Bonjuk·Bonjuk & Bibimbap Launch 'Customized Porridge Recommended for Toddlers'

Bonjuk·Bonjuk & Bibimbap Launch 'Customized Porridge Recommended for Toddlers'

Bonjuk and Bonjuk & Bibimbap announced the launch of four types of 'Customized Porridge Recommended for Toddlers' on the 1st.


The toddler-recommended customized porridge is a menu exclusively for children aged 11 months to 5 years, developed by considering the characteristics of each growth stage and packed with the essential nutrients needed at that time.


The varieties include ▲Aitan-tan Abalone Vegetable Porridge ▲Aiden-deun Beef Vegetable Porridge ▲Aiteun-tun Shrimp Vegetable Porridge ▲Aissuk-suk Beef Seaweed Porridge, totaling four types.


Each porridge features abalone, beef, or shrimp as the main ingredient, along with six kinds of nutrient-rich vegetables. The Aissuk-suk Beef Seaweed Porridge combines iron- and protein-rich beef with calcium-packed seaweed, offering a deep and rich flavor as well as excellent nutrition.


The toddler-recommended customized porridge has 65% less salt compared to regular porridge, and offers three texture options (regular porridge, slightly smooth porridge, and the smoothest porridge) to suit the child's preference. Additionally, it is available in three separate small packages, making it convenient to eat in multiple servings.


Bonjuk also developed its signature side dish, jangjorim, into a toddler-exclusive 'Kids Jangjorim.' Made with organic low-sodium soy sauce, it is mild and served in bite-sized pieces suitable for children.


The porridge is freshly prepared immediately after order placement and can be enjoyed fresh through delivery or takeout.


To expand customer choices, a shop-in-shop product has also been newly introduced. The Kids Jangjorim included in the basic set of toddler-recommended customized porridge is sold separately, and when purchasing the toddler-recommended customized porridge, the children's red ginseng drink 'Paldo Pororo Hongsam Ssokssok' can be purchased at a discounted price of 1,000 won.


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