Shilla Duty Free Launches Paid Membership in Partnership with Amorepacific

Shilla Duty Free announced on the 1st that it is launching a paid membership program called ‘Shilla & Amorepacific (SHILLA&AMOREPACIFIC)’ and is starting to recruit 100 limited members.

The paid membership ‘Shilla& (SHILLA&)’ was planned last July to capture the hearts of Shilla Duty Free’s loyal customers by offering benefits greater than the membership fee, and it gained great popularity. The paid membership, initially limited to 200 members, sold out within two days, and due to customer demand, the number of members recruited was significantly expanded to 500 last November for additional enrollment.

The newly introduced brand-specialized paid membership offers benefits from both Shilla Duty Free and Amorepacific for a membership fee of 800,000 KRW. Its biggest feature is a benefit that is “bigger than the belly button compared to the belly” (an expression meaning the benefits outweigh the cost). When purchasing the paid membership for 800,000 KRW, members receive points worth 1,000,000 KRW, a Gold membership tier, and various joining gifts.

First, 700,000 S Rewards points worth 840,000 KRW (for offline stores only) are provided immediately, along with 150,000 Amorepacific exclusive points worth 180,000 KRW. Additionally, members are instantly upgraded to the Gold membership tier, which allows up to a 15% discount and a preferential 3% point accumulation on every purchase.

Moreover, as a joining gift, members receive an 8-piece Sulwhasoo Essential Starter Set, and when purchasing Amorepacific brands at the Seoul store, an additional Jaumsaeng Kit is given. Also, upon completing purchases totaling over $300 at offline Amorepacific brand stores, members receive two tickets to the Amorepacific Museum of Art. The brands included are Sulwhasoo, Hera, Laneige, IOPE, Primera, and Mamonde. At the Incheon Airport store (Terminal 2), Sulwhasoo product purchases also come with a packaging service.

Partnership benefits include discounts on rooms at Shilla Hotels in Seoul and Jeju, a 10% discount at the Shilla Hotel Pastry Boutique, a 5% discount on Norang Balloon travel products, and a MOVV airport transfer discount of 30,000 KRW (20,000 KRW for Incheon Airport and 10,000 KRW for Gimpo Airport).

Paid membership registration is available at the Shilla Internet Duty Free and the Shilla Duty Free Seoul store information desk. The provided points and membership tier will be automatically credited and reflected in the Shilla Duty Free account the next day. Welcome gifts and membership cards can also be collected by visiting the Shilla Duty Free Seoul store information desk. The membership maintenance period lasts for 11 months, until December 31.

A Shilla Duty Free official stated, “We launched the paid membership to provide customized benefits by developing a specialized membership tailored to customers’ lifestyles. We will continue to offer various duty-free shopping benefits to customers in line with the increasing demand for overseas travel.”