GS25 Opens 'Crow Canyon' Pop-up Store at Door to Seongsu

The Industry's First Kitchenware Pop-up Store

GS25 Door to Seongsu opened the Crow Canyon pop-up store.
[Photo by GS Retail]

GS25 announced on the 1st that it has opened a premium kitchenware brand Crow Canyon popup store at its premium flagship store Door to Seongsu.

This is the first case in the industry where a premium kitchenware popup store is opened in a convenience store. Crow Canyon is a kitchenware brand that has gained fame through social media and enjoys absolute support from the 2030 generation.

The Crow Canyon popup store features Korean exclusive new colors such as Orange, Green Marble patterns, and Marble enamel kitchenware as its core themes. The showroom is composed of 51 representative products of marble enamel kitchenware, which are sold on a first-come, first-served basis at the site.

A GS25 official said, “In line with the recent trend where even spoons are used to express individuality, we partnered with Crow Canyon, which has absolute support from the 2030 generation, to launch the industry’s first kitchenware popup store. We plan to continuously introduce various popup stores beyond the convenience store domain through Door to Seongsu.”