Lee Yeon FNC announced on the 31st that it will offer a subscription service delivering shelf-stable soup and stew ready meals that allow customers to enjoy the taste of Hanchon Seolleongtang at home.
The products available for purchase through the subscription service include a total of eight varieties such as Hanwoo Beef Bone Soup, Yukgaejang, Seaweed Soup, and Budae Jjigae. Customers who wish to use the service can click on the subscription option on the official Hanchon Seolleongtang online store, select the delivery frequency, number of uses, and preferred delivery date, then make a payment to receive the ready meals regularly.
Since the service is conducted through Naver Smart Store, which guarantees autonomy, customers can change the initially set delivery frequency and preferred dates as they wish according to their circumstances, and cancellation is also simple, enhancing convenience.
Lee Yeon FNC expects that the subscription service, which allows easy regular receipt of soup and stew menu ready meals, will attract interest from various age groups including single-person households who eat alone, office workers and homemakers who find cooking cumbersome and difficult.
A representative from Lee Yeon FNC said, “We started the subscription service to enable customers to purchase ready meal products in a more convenient way,” adding, “In the future, we plan to add frozen premium products to the subscription offerings so that customers can conveniently enjoy the taste of Hanchon Seolleongtang at home.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
