APR announced on the 31st that street fashion brand NERDY has opened its first offline store in Vietnam at the large shopping mall Dong Khoi Vincom Center in Ho Chi Minh City.
The store is located in District 1, the representative bustling area of Ho Chi Minh City. NERDY's entry into Vietnam was achieved through a partnership with the local leading fashion distribution company, My Son Retail Management International (MRMI).
NERDY plans to continuously expand its stores in Vietnam in collaboration with MRMI. In addition to the newly opened Vincom Center store, additional stores will be opened in Districts 5 and 7 of Ho Chi Minh City. They are also considering opening more stores in Hanoi, the capital of Vietnam. In Hanoi, they are promoting entry into Vietnam's largest shopping mall, Lotte Mall Hanoi. Based on this, they plan to actively pursue expansion into Southeast Asia. Besides Southeast Asia, NERDY has successfully entered China and Japan in Asia.
A NERDY representative said, "Vietnam is a country with rising purchasing power due to its large population and rapid economic development, and Korea is highly popular there for various reasons. We will expand into various Southeast Asian countries including Vietnam and make NERDY a global brand."
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