Most Customers Used Services Between 8-10 AM Last Year
4050 Age Group Accounts for 60% of Orders, Fashion and Beauty Popular
Lotte Homeshopping announced on the 31st that it will hold a special event called 'First Shopping Time' from the 1st to the 12th of next month, focusing on popular fashion and beauty products every day at 8 a.m., offering discount benefits.
Analyzing last year's sales status by time slot, Lotte Homeshopping found that the number of customers and order amounts were highest between 8 a.m. and 10 a.m. Women in their 40s and 50s accounted for more than 60% of the customers. Exclusive fashion brands such as LBL and Georges Rech, as well as beauty products like AHC and Dermacure, received positive responses due to the recovery of daily life from COVID-19. Accordingly, Lotte Homeshopping will focus on popular fashion and beauty products at 8 a.m. from the 1st to the 12th of next month and hold the First Shopping Time event offering 10% points accumulation and 10% discount benefits. Throughout February, customers who purchase TV home shopping products will also have a chance to win luxury cruise tickets (5 winners) through a lottery.
With the indoor mask mandate lifted and in preparation for the changing seasons, beauty products for skin and hair care will be featured. On the 2nd of next month, the 'Salon de Master Hair Serum,' which recorded 30 billion KRW in orders last year and was the best-selling hair care product at Lotte Homeshopping, will be introduced. On the 6th, the 'Dermacure Lifting Serum,' which has sold out at every broadcast, will be showcased, and on the 8th, the 'Centellian24 The Madeca Cream,' effective for moisturizing and elasticity care, will be presented. Popular products from exclusive fashion brands will also be featured. On the 3rd, the fur-specialized brand 'CTG,' which sold about 150,000 sets last year, will be highlighted, and on the 7th, popular transitional season items such as vests and knits from the German fashion brand 'Laurel' will be introduced.
On the T-commerce channel Lotte One TV, a customer appreciation event will be held until the 28th of next month to celebrate its 8th anniversary. Popular products ranging from exclusive fashion brands to health foods and home appliances will be focused on, with a 20% points accumulation benefit offered.
Park Jae-hong, Head of Marketing at Lotte Homeshopping, said, "Analyzing last year's sales status by time slot showed that the number of users was highest between 8 a.m. and 10 a.m. With the lifting of the indoor mask mandate, demand for popular fashion and beauty products has surged, so we will focus on these products starting at 8 a.m. and expand discount benefits to satisfy customer needs."
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