"Capture New Semester Demand"... Shinsegae Department Store Online and Offline Discount Event

Sale of Backpacks, Stationery, and Miscellaneous Goods

A customer is purchasing a bag at Shinsegae Department Store.
Photo by Shinsegae Department Store

Shinsegae Department Store announced on the 31st that it will hold online and offline events targeting the new school semester until next month.

In this event, an online live discount sale and an offline pop-up store will be held. On the 2nd at 11 a.m., a live broadcast will be held where customers can meet the British designer brand Peter Jensen at a special price. Essential items for the new semester such as bags (around 100,000 KRW), shoe pouches (around 40,000 KRW), and pencil case sets (around 20,000 KRW) will be introduced, and customers who purchase a set of school bags and shoe pouches will receive a sequin pencil case or mood light featuring Peter Jensen’s iconic rabbit character as a gift.

At Daejeon Shinsegae Art & Science, a Hazzie Kids school bag pop-up store will be open until the 27th, showcasing popular school bags and auxiliary bags. At the plaza on the first floor of the Hanam branch, a new semester gift event will be prepared with participation from The North Face Kids, Allobot, Aram Books, and others.

New children’s brands will also be launched. On the 8th, the Hanam branch will introduce Magic Edition, an imported baby and children’s clothing select shop brand. On the 9th, the Uijeongbu branch will open a New Era Kids store, offering new semester fashion, hats, and accessories.

Recently, demand for clothing and bags has been increasing ahead of the new school semester. According to Shinsegae Department Store, sales in the children’s category increased by 13.7% year-on-year from the 23rd to the 29th of this month.

A Shinsegae Department Store official said, “With the increased demand for the children’s category ahead of the new semester, we have prepared events across online and offline channels and introduced new brands. Through planned exhibitions reflecting diverse customer needs and the introduction of new brands, we will lead lifestyle trends.”