[Featured Stock] Zoom Internet Prepares to Evolve into AI Search Portal... Will ChatGPT Shake Up the Search Market?

[Asia Economy Reporter Hyungsoo Park] Zoom Internet is showing strong performance. The AI chatbot ‘ChatGPT,’ hailed as an event comparable to the launch of the iPhone, is causing a sensation worldwide. Expectations are rising for Microsoft’s challenge to change the existing search market order by applying AI chatbots to search services. MarTech solution provider Obzen’s successful ‘double rise’ on its first day of listing appears to have influenced investor sentiment.

As of 2:50 PM on the 30th, Zoom Internet is trading at 5,160 KRW, up 6.61% from the previous trading day.

Zoom Internet operates internet portal businesses and asset management. It runs Zoom.com, providing various internet-based services such as search, news, community, shopping, and blogs. Based on these services, it sells online advertising products. Its subsidiary, Exponential Asset Management, received registration approval from the Financial Services Commission in February last year for investment advisory and discretionary investment management businesses.

Through its own search engine know-how via Zoom.com and AI and big data technologies, it possesses various content and user analysis recommendation systems. It has been recognized for its technological capabilities, ranking first in the fake news detection AI development competition hosted by the Ministry of Science and ICT in 2017.

DeepDive is an AI recommendation content business platform that collects and analyzes video content from content providers and offers video content recommendations along with advertising videos to service partners. Through advanced AI recommendation technology and a self-developed player, it provides recommended content services to various partners, maximizing advertising revenue. The service started in January 2020 and is expanding service partnerships centered on video content providers.

Obzen formed an opening price of 36,000 KRW on the day and surged to the price limit. It recommends personalized products based on solutions that implement hyper-personalized marketing by combining big data and AI technologies.