Ediya Coffee Signs MOU with Jeff... "Will Showcase Metacommerce"

On the 27th, at Danal headquarters in Bundang-gu, Seongnam-si, Gyeonggi-do, Hong Jaebeom, Head of Marketing at Ediya Coffee (right), and Noh Kyungtak, CEO of Jeff, held a signing ceremony for a business agreement to cooperate on metaverse projects and took a commemorative photo. Photo by Ediya Coffee

Ediya Coffee announced on the 30th that it has signed a strategic business agreement with Jeff, a subsidiary of Danal, and plans to introduce 'Metacommerce (Metaverse + Commerce)' through 'Jeff World.'

Jeff World is a user-participation metaverse platform where users' content activities lead to rewards and consumption. It goes beyond a simple community to provide various experiences connected to daily life, including entertainment such as shopping and performances, leisure, and mobility.

Through this agreement, the two companies plan to implement Ediya Coffee stores within Jeff World to strengthen communication with the MZ generation (Millennials + Generation Z) through various services.

Visitors can experience store visits and consumption activities in real stores through avatars, and have the same experience in stores within 'Jeff World.' They can expect integrated online and offline content such as voucher issuance, payment services, and delivery services, allowing them to purchase items in virtual stores and use vouchers at actual stores.

An Ediya Coffee representative said, “We partnered with Jeff so that customers can experience and enjoy Ediya Coffee not only offline but also in the online world,” adding, “Ediya Coffee will continue to provide differentiated experiences to customers across all generations and introduce various trend-leading content.”