Hana Financial Group Announces Three Major Strategic Tasks: 'Global, Digital, and Business Competitiveness'

Held for the First Time in 4 Years Since 2019

[Asia Economy Reporter Yoo Je-hoon] Hana Financial Group announced on the 29th that it held 'Hana Financial Group Departure 2023' on the afternoon of the 28th at Kyung Hee University Peace Hall in Dongdaemun-gu, Seoul, with about 4,000 employees attending, and announced the three major strategic tasks for 2023 to leap forward as Asia's top financial group.

The three major strategic tasks announced that day concretize the ▲strengthening of global status ▲digital financial innovation ▲enhancement of business competitiveness, which Hana Financial Chairman Ham Young-joo revealed in his New Year's address. First, to strengthen its global status, Hana Financial will pursue differentiated strategies by region and industry in 25 global regions and 206 networks, overseas mergers and acquisitions (M&A), and digital localization.

For digital financial innovation, the group will focus on introducing a collaboration paradigm beyond competition with big tech, creating innovative financial models through partnerships and investments in non-financial industries, expanding into big tech applications (apps), and advancing Hana One Q as a lifestyle financial platform.

Furthermore, to enhance business competitiveness, the group plans to strengthen corporate main transactions through an integrated corporate finance platform, advance the PB model linking offline asset management with digital, provide total asset management solutions for individuals, families, and corporations, strengthen competitiveness through partnerships and investments in the non-bank sector, and promote synergy through activation and acceleration of collaboration within the group.

Chairman Ham said, "Hana Financial Group has now established itself as Korea's top financial group with over 1,100 networks at home and abroad and more than 21,000 talented employees growing their dreams together," adding, "In 2023, let us all unite as one spirit and move forward toward the group's goal of becoming Asia's top financial group."