GC Green Cross Medical Foundation Expands Middle East Network... Participates in Medlab 2023

Operation of Promotional Booth Introducing Diagnostic Tests

[Asia Economy Reporter Myung-hwan Lee] GC Green Cross Medical Foundation announced on the 27th that it will participate in the international diagnostic exhibition 'Medlab Middle East 2023' (Medlab) to be held at the Dubai World Trade Center from the 6th to the 9th of next month.

Now in its 7th year, Medlab is the world's largest diagnostic exhibition held mainly in Middle Eastern and African countries. Following last year, the foundation plans to participate again this year to pursue additional business expansion.

GC Green Cross Medical Foundation will operate a promotional booth at this exhibition and showcase diagnostic testing services. Recently, the foundation became the first in Korea to obtain certification from the U.S. Centers for Disease Control and Prevention (CDC) for the Vitamin D International Standardization Program and the Hormone (Testosterone) International Standardization Program.

Starting with this exhibition, GC Green Cross Medical Foundation intends to diversify its overseas business by adopting new growth engines such as lab consulting services and comprehensive health checkup services, in addition to its existing testing consignment services.

Lee Eun-hee, Director of GC Green Cross Medical Foundation, said, "Through participation in this Medlab, we plan to actively expand overseas marketing by promoting the excellence of our internationally verified testing capabilities and showcasing our expanded business portfolio, thereby expanding our network in the Middle East and African markets and creating new business opportunities."