Food Platform Wingit Achieves Annual Sales of 41 Billion KRW... "Full-Scale Business Diversification"

Food commerce startup Wingit announced on the 26th that its sales last year reached a record high of 41 billion KRW.

Wingit is a food commerce platform that sells high-quality HMR (Home Meal Replacement) products that can be prepared within 10 minutes. Based on the latest trends and user data analysis, it develops products and is expanding its influence in the industry.

Wingit achieves annual sales of 41 billion KRW
[Photo by Wingit]

Last year, Wingit's refrigerated and fresh food sector recorded a sales growth rate of approximately 1500% in one year. The impact of COVID-19 and rising dining-out prices steadily increased sales of the fresh meal kit brand ‘Holiday Kitchen’ and the diet management brand ‘Rally,’ driving sales growth. Additionally, enhancing customer convenience was also effective. Last year, Wingit expanded its nationwide next-day delivery system, Wingit Delivery, to include fresh convenience foods.

From the second half of last year, Wingit launched a B2B new business, creating a new growth engine. Based on this, the company plans to develop into a 'B2B2B marketplace service' connecting food manufacturers, distributors, and end consumers this year.

Seungjin Lim, CEO of Wingit, said, “Last year, we increased the number of loyal customers through category expansion and large-scale branding activities. This year, we will solidify Wingit's excellent quality and service model and achieve our sales target of 77 billion KRW.”