Lotte Homeshopping's 'Lucy' Becomes Show Host... Sold Out Within 25 Minutes of First Broadcast

Scheduled for Monthly Regular Broadcast

On the 14th of last month, the virtual human 'Lucy' is conducting live commerce. [Photo provided by Lotte Home Shopping]

Lotte Homeshopping announced on the 26th that its self-developed virtual human ‘Lucy’ will regularly host mobile live broadcasts and officially begin her activities as a show host.

Lucy made her debut as a live commerce host on the 14th of last month, selling four types of bags and three types of card cases from the luxury fashion brand Miu Miu, selling out all prepared quantities within 25 minutes. Her lively tone and active real-time communication received great responses from customers. Lotte Homeshopping has launched Lucy’s official YouTube channel and will release behind-the-scenes footage of her first broadcast. They plan to intensify her activities as a live commerce host through regular monthly broadcasts.

On the 31st at 8 PM, Lucy will conduct her second live commerce broadcast on her official YouTube channel. She will sell five types of accessories, including the Suzy pendant from the global fashion brand Vivienne Westwood, and five types of bags. Under the concept of a digital wardrobe delivering fashion know-how from fashion influencer Lucy in real time, the broadcast will introduce products along with various styling methods.

A Lotte Homeshopping official said, “After the first live commerce broadcast hosted by Lucy last month successfully sold out products within 25 minutes, we have prepared for the second sales broadcast. We plan to expand her activities as an entertainer through technological advancement in the future.”