KGC Ginseng Corporation has established itself as Korea's representative red ginseng brand through 124 years of history, traditional manufacturing know-how, strict quality control, and continuous research and development.
The principle of 'quality management' is behind the steady trust and love from consumers over many years. It is the result of relentless efforts to produce products that consumers can trust and consume safely, based on soil management to obtain high-quality raw materials, strict quality control, over 120 years of manufacturing expertise, and accumulated research and development technology over a long period.
In particular, Jeonggwanjang's red ginseng stick, 'Jeonggwanjang Hong Sam Jeong Everytime,' launched in September 2012, surpassed cumulative sales of 1 trillion won last year. The 'Jeonggwanjang Hwalgi-ryeok,' released in 2007 and continuously loved since then, is also popular among office workers as it conveniently replenishes energy with just one bottle.
Along with the domestic market, efforts to secure global business competitiveness are ongoing. By introducing customized marketing strategies targeting local consumers and offering locally tailored products, the company is increasing its market share in overseas markets as well.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
