Kolon FnC Lucky Chouette, From Domestic to Global Stage

[Asia Economy Reporter Song Seung-yoon] Kolon Industries FnC Division's 'Lucky Chouette' is a women's young character casual brand that proposes various cultures and styles through playful and humorous artwork.

Lucky Chouette celebrated its 10th anniversary last year with various activities. It also held a solo collection commemorating 10 years of archives called 'LUCKY FOREVER. LUCKY STYLE.' The 10th anniversary archive collection was composed of three main themes: ‘Unique & French,’ ‘Classic & Military,’ and ‘Rock & Chic.’

In response to the post-COVID era trend of increased outdoor activities such as golf and tennis, the 22SS season saw the launch of a new activewear line called 'Lucky De Sports.' Functional fabrics commonly used in fashion were applied, including waterproof and UV-blocking materials, and stretch fabrics were used to focus on comfort and mobility.

Building on last year's achievements, Lucky Chouette plans to actively expand into overseas markets such as Europe and China this year, dedicating efforts to globalizing the brand.