"Hyundai Department Store Targets Demand After Seollal, Launches Post-Seollal Marketing"

View of the 'Rabbit Utopia Exhibition' held on the 7th floor Glass House of Hyundai Department Store Mokdong in Yangcheon-gu, Seoul.

Hyundai Department Store announced on the 19th that it will hold various events and promotions filled with benefits and fun to capture customer demand for shopping and relaxation after the Lunar New Year holiday.

First, a variety of cultural events will be showcased. On the 7th floor of the Mokdong branch, the Glass House will host the ‘Rabbit Utopia Exhibition’ by sculptor Kim Woo-jin, who expresses animals using various colors and materials, until the 11th of next month. This exhibition is characterized by displaying only works made in the shape of rabbits to commemorate the Year of the Rabbit. At ALT.1, a complex cultural space located on the 6th floor of The Hyundai Seoul, the second solo exhibition in Korea by French painter David Zaimang, titled ‘David Zaimang: The Dandy Boy from France,’ will be held from the 4th of next month. This exhibition will showcase about 150 paintings, including 100 new works by David Zaimang.

At the Pangyo branch, events for infants and children will also be held. In front of the 9th-floor cultural center, an exhibition event for children titled ‘The Value of Reading and Printing Culture Learned During Winter Vacation’ will take place, and at the 5th-floor premium kids’ select shop ‘Petit a Petit,’ a pop-up event for the American premium kids’ brand ‘Pottery Barn Kids’ will run until the 16th of next month, offering various children’s products including school bags and pencil cases at discounted prices.

Additionally, various discount events will be held. At the underground 1st floor event hall of the Trade Center branch, a special discount sale for the underwear brand Wacoal will be held from the 27th of this month to the 2nd of next month, offering off-season products at up to 80% off the original price. Representative products include pajamas (45,000 won) and women’s underwear (20,000 won). At the 7th-floor event hall of the Sinchon branch, an outdoor special sale will be held from the 20th to the 26th, offering off-season products from the popular outdoor brand K2 at up to 70% off the original price. Representative products include women’s T-shirts (25,000 won) and lightweight down jackets (159,000 won).

A Hyundai Department Store official said, “We have prepared various promotions to provide customers who visit the department store after the Lunar New Year holiday with diverse benefits and enjoyment,” adding, “We will continue to strive to offer customers various benefits and new content.”