"Lotte Home Shopping Focuses on Fashion and Beauty with 'Seol-en Lucky Chance' Special Exhibition"

Lotte Homeshopping announced on the 19th that it will hold a special exhibition called "Lucky Chance for Lunar New Year," focusing on exclusive fashion brands and popular beauty products during the Lunar New Year holiday period.

Starting at 10:25 AM on the 21st with the authentic Italian premium outerwear brand "Giospirit," the event will strengthen sales of popular items such as goose down, knitwear, and cardigans from exclusive fashion brands including the German fashion brand "Laurel," which recorded 2 billion KRW in orders during its launch broadcast last year, and "Georges Rech," Lotte Homeshopping's top hit product last year. Beauty and grooming devices for skin improvement and hair styling will also be featured. Additionally, the "Dyson Airwrap" and "Supersonic Dryer," which recorded 7 billion KRW in orders during last Chuseok holiday, will be presented in a "One Day Special Exhibition."

On the 22nd, the home care device "DPC Skin Iron Pulse Shot," which provides four customized modes through skin measurement, will be introduced, and on the 24th, the "Calvisano Cream," containing sturgeon caviar extract effective for skin and wrinkle improvement, will be showcased. Furthermore, sales of color cosmetics will be expanded, including "Dermacure's" "Bebe Skin Cream," which offers UV protection and bright skin expression, and "Longview's" "Eyelash & Brow Multi Serum," a specialized eye care brand that helps with eyelash curling and volume improvement.

On the mobile TV platform "ELive," premium products such as luxury goods and jewelry will be presented. On the 23rd at 7 PM, "Bottega Veneta Signature Sunglasses" will be featured, followed by scarves and bags from "Gucci" and "Burberry" at 8 PM. On the 24th at 6 PM, pure gold jewelry including rings, earrings, and gold bars will be sold.

Kang Jaejun, head of Lotte Homeshopping TV division, said, "As demand for fashion and beauty products is expected to surge during the Lunar New Year holiday, we have focused on popular products with high customer demand. Since we are offering a variety of products including luxury goods, exclusive fashion brands, and color cosmetics at discounted prices, it will be a reasonable shopping opportunity."