Samsung Lions Appoint New Club Owner and CEO Yoo Jung-geun

Samsung Lions announced on the 17th that they have appointed Yoo Jung-geun, President of Cheil Worldwide, as the new team owner and CEO.

Yoo Jung-geun, the new team owner and CEO, was appointed CEO of Cheil Worldwide in 2017 and has been serving as the chairman of Cheil Worldwide's board of directors since December last year, playing a role in strengthening the company's sustainable growth and management transparency.

As CEO of Cheil Worldwide, Yoo has experience leading various sports teams including the Samsung Lions, and is expected to enhance communication with fans and improve the team's performance based on his expertise in advertising and marketing.