[Asia Economy Reporter Jang Hyowon] VT GMP's cosmetics division, VT Cosmetic, announced on the 16th that its 'Cica Daily Soothing Mask' won the grand prize in the comprehensive category of the 2022 Best Cosmetics at Japan's fashion platform 'ZOZO TOWN'.
ZOZO TOWN is Japan's largest online fashion platform, offering a wide lineup ranging from cost-effective products to overseas brands. It is a platform favored by Japan's trend-sensitive MZ generation, as it allows easy searching and purchasing of various products.
The 2022 Best Cosmetics of ZOZO TOWN is an annual event where rankings are scored and combined based on sales amount and number of transactions within ZOZO TOWN over the past year, number of favorites registered, and votes by famous hair makeup artists and influencers in Japan, awarding prizes by ranking in the '2022 ZOZO TOWN Best Cosmetics'.
The 2022 Best Cosmetics are divided into three genres such as 'Luxury', 'Natural Basic', and 'Korea', and also include various categories such as introduction of the number one items selected by brand managers.
Along with VT Cosmetic's 'Cica Daily Soothing Mask' winning the grand prize in the Korean comprehensive category, 'Cica Cream', 'Cica Toner Pad', and 'Cica No Sebum Mild Powder' also ranked first in the skincare and face powder categories respectively.
A VT Cosmetic representative said, "It is very encouraging that our product won the grand prize on Japan's largest online fashion platform," adding, "Along with the existing popularity of the Cica line, the newly launched 'Cica Vital Line' and 'Cica Retinol Line' are also receiving good responses in Japan."
The award-winning products of ZOZO TOWN 2022 Best Cosmetics are scheduled to be on sale with discounts on ZOZO TOWN from the 26th of this month until the 22nd of next month.
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