Emphasizing the Best Sleep Experience through Sealy's Differentiated Technology, 'Posturepedic (Orthopedic Optimal Posture)'
Premium mattress brand Sealy Bed (CEO Yoon Jong-hyo) has begun airing its 2023 TV commercial "Your life ON Sealy," aiming to actively emphasize its differentiated mattress technology.
The focus of this Sealy Bed TV commercial is to convey the core and technological essence of the mattress that provides the best sleep experience, the "Posturepedic," in a soft and emotional atmosphere.
The commercial’s theme, "Posturepedic," is a coined term combining the words "Posture" and "Orthopedic," referring to Sealy’s unique mattress spring system developed for the most orthopedically stable posture. Since its world-first development in 1950 in collaboration with orthopedic specialists, Sealy Bed has continuously advanced this technology through ongoing research and development.
Confidence in Sealy Bed’s technology is also evident in the TV commercial. The four backgrounds?lake, field, beach, and bedroom?emotionally convey the positive aspects of life brought by the sleep experience on a mattress embodying Posturepedic technology. In particular, the various slow-motion scenes of models in each setting enhance the immersion and impact of the video by adjusting the pacing.
Additionally, by showing the Posturepedic spring image and Sealy’s proprietary technology "UniCase," which prevents sagging at the mattress edges, the commercial intuitively communicates that differentiated technology is the key to a comfortable sleep experience through the process of completing a single mattress.
According to an official, Sealy Bed plans to focus more actively on promoting the best sleep experience through its unique technology and differentiation, starting with this TV commercial.
A Sealy Bed representative said, "Sleep, which accounts for one-third of life, is connected to health that determines quality of life," adding, "We planned this TV commercial to convey the distinctiveness of Sealy’s unique 'Posturepedic' technology developed in collaboration with orthopedic specialists." They continued, "Throughout this year, we will carry out various activities focused on promoting Sealy’s brand heritage and technology that provide the best sleep experience to consumers."
Meanwhile, Sealy Bed is conducting a consumer event to celebrate the launch of the new TV commercial and a gift promotion for customers who make purchases. Customers who purchase at Sealy Bed’s nationwide department stores, outlets, and official dealerships will receive various gifts depending on the purchase amount until February 28.
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