Ildong Foodis, 'Hi-Mune Protein Balance' Cumulative Sales Surpass 300 Billion Won

Hi-Mune Protein Balance.
Photo by Ildong Foodis

Ildong Foodis announced on the 16th that the cumulative sales of its premium protein supplement 'Hi-Mune Protein Balance' have surpassed 300 billion KRW.

Hi-Mune Protein Balance has shown continuous growth every year, recording sales of 30 billion KRW in February 2020, its first year of launch, followed by 105 billion KRW in 2021, and exceeding 165 billion KRW last year, achieving cumulative sales of 300 billion KRW over three years.

Hi-Mune Protein Balance is a health functional food containing goat milk protein, which is easily digested and absorbed among domestic protein supplements, along with eight functional nutritional ingredients. Based on its excellent product quality, the product line has been expanded according to age, gender, and lifestyle. These include ‘Junior Milk’ for growing children, ‘&(And) Body’ for women who want to control body fat, and ‘Pro Active’ for health enthusiast men.

The distribution channels have also been continuously expanded from home shopping launches to online markets and live commerce. The role of the representative model Jang Min-ho was significant. His bright and healthy image created a synergy effect, establishing a friendly brand image.

An official from Ildong Foodis said, “We will continue to strengthen Hi-Mune’s product quality and strive for the health of the nation.”