Lotte Chilsung, Smooth and Clean 79-Year-Old Cheongju 'Baekhwaseubok'

Lotte Chilsung Beverage's ceremonial liquor ‘Baekhwaseubok’ carries the meaning of ‘live long and enjoy lasting blessings,’ embodying wishes for the recipient's health and happiness.

Baekhwaseubok has a history of 79 years since its launch in 1945. It uses the outer layer of 100% domestically produced rice, polished about 30%, and features a soft and clean taste unique to cheongju through low-temperature fermentation and aging methods. The alcohol content is 13%.

To capture the sincere heart of our people, the label uses an oriental brush calligraphy style, and gold is applied to both the label and the bottle cap to highlight its premium quality and image as Korea’s representative ceremonial liquor. Baekhwaseubok is perfect for ancestral rites or holiday gifts, and it is also good to warm up and drink outdoors during the chilly season. The product is available in two sizes, 700 ml and 1.8 L, and can be purchased at discount stores and convenience stores.

A Lotte Chilsung Beverage official said, “Baekhwaseubok, with its 79 years of tradition, is a cheongju product carefully brewed with selected rice as used by our ancestors. It is reasonably priced around 10,000 KRW, making it a great drink to perform ancestral rites and share with family members gathered after a long time.”