7-Eleven Launches Jeju Milk Fresh Cream Bread... "Targeting MZ Generation"

Bread Made with 100% Jeju Milk Dough

Jeju Milk Fresh Cream Bread. (Photo by Seven Eleven)

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 12th that it will launch a premium differentiated product, ‘Jeju Milk Fresh Cream Bread,’ filled with fresh raw milk from clean Jeju.

Jeju Milk Fresh Cream Bread is characterized by its savory and soft bread, kneaded with 100% Jeju milk without using a single drop of water. The pure white milk fresh cream was created after more than 30 blending tests to realize the rich yet mild original taste of milk.

Seven Eleven continuously releases differentiated products using Jeju milk. Representative products include ‘Jeju Milk Parfait,’ ‘Jeju Milk Corn Ice Cream,’ ‘Jeju Milk Monaka,’ ‘Jeju Milk Shine Muscat & Gamgyul Sandwich,’ ‘Jeju Milk Strawberry Sandwich,’ and ‘Jeju Milk An Cream Strawberry Sandwich.’ The Jeju Milk Strawberry Sandwich, launched last month, currently ranks first in sales in the sandwich category.

A Seven Eleven official said, “Jeju Milk Fresh Cream Bread is Seven Eleven’s ambitious product where you can experience premium milk fresh cream so soft it seems to disappear the moment it enters your mouth,” adding, “We plan to continuously launch related products using premium ingredients in the future.”