Lotte Department Store to Host 'LEGO' Pop-up Store During Lunar New Year Holiday

Held from the 13th to 25th at Jamsil Lotte World Mall

Lotte Department Store announced on the 12th that it will hold a pop-up store themed ‘Lego Lunar New Year Holiday’ at the 1st floor plaza of Jamsil Lotte World Mall from the 13th to the 25th, ahead of the Lunar New Year holiday.

At the Lego pop-up store, visitors can find various limited-edition goods. It showcases a wide range of items from categories such as ‘City’, ‘Ninjago’, and ‘Adult Creator’ all in one place. In particular, products like ‘Jazz Club’, ‘Eiffel Tower’, and ‘Lion Knight’s Castle’, which are popular not only among children but also adult customers, will be available for sale. The pop-up store has prepared a total of over 200 products, and some popular items like Friends and City will be exclusively offered at a 20-30% discount.

Various events will also be presented. To celebrate the Year of the Rabbit, there will be a mini rabbit-making experience, a ‘Lego Vehicle Racing Experience’ where visitors can race with their own Lego cars, and a ‘Play Table’ zone where customers can assemble Lego’s January new releases and popular products. Additionally, customers who purchase products can participate in a lottery event. A ‘Lucky Lottery Machine’ will be installed at the pop-up store, and customers who spend over 50,000 won will receive a ‘Lego Lottery Coin’ to win prizes such as the ‘Lego Start Pack’.

A Lego photo booth will also be set up for customers visiting the pop-up store to create joyful memories. Customers who spend over 50,000 won will be given a ticket to use the Lego photo booth themed ‘Photo Time with the Lego Rabbit’, where they can take commemorative photos using their purchased products and various props.