Jadam Chicken Unveils New Brand CF

Jadam Chicken announced on the 11th that it has released a new brand commercial (CF) embodying the pride of the 6% in South Korea. The CF boldly asks consumers what percentage their current chicken corresponds to.

Jadam Chicken focused on being the only brand that uses animal welfare-certified raw meat to make its chicken in producing this CF. Highlighting that only 6% of poultry farms nationwide have animal welfare certification, Jadam Chicken emphasized itself as "the chicken that represents just 6% in South Korea."

Animal welfare certification is a system issued by the Animal and Plant Quarantine Agency under the Ministry of Agriculture, Food and Rural Affairs for livestock products. It certifies that animals are raised in safe and hygienic environments and that their natural behaviors are properly maintained, proving ethical production.

The poultry farms producing the animal welfare-certified raw meat used in Jadam Chicken’s main menu items, such as fried chicken, account for only about 6% of all poultry farms. This is because it is difficult to obtain certification due to strict regulations. Although the raw meat price is high due to its quality and rarity, Jadam Chicken supplies the final products at prices comparable to other chicken brands.

This new CF allows customers to easily recognize how precious Jadam Chicken’s animal welfare-certified raw meat is. Actor Jo Jung-suk, the official model who has been with Jadam Chicken for four years, delivers this message with his characteristic friendly and trustworthy image.

Featuring male and female sub-models, the CF was produced in two versions, 15 seconds and 30 seconds, and will be delivered to customers through various channels such as terrestrial TV, cable TV, YouTube, and SNS. Additionally, the brand campaign will be conducted simultaneously across other channels like radio and bus advertisements.

A Jadam Chicken representative said, “This CF, symbolizing the precious animal welfare-certified raw meat with the figure 6%, contains Jadam Chicken’s unique pride,” adding, “As a leader in premium chicken brands, Jadam Chicken will strive to satisfy customers and store owners even more with excellent ingredients and outstanding taste.”