Olive Oil with Basil Aroma, Strawberry-Scented Black Tea, etc.
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Shinsegae Department Store announced on the 11th that it is launching unique gift sets reflecting the interests of MZ generation (Millennials + Generation Z) customers to capture the demand for distinctive gifts. In addition to traditional holiday gift sets such as apples, pears, and Korean beef, the store has expanded its offerings of flavored foods and pet-related products, which have consistently attracted attention from MZ customers seeking trendy gifts.
Fortnum & Mason, the British royal tea brand exclusively introduced by Shinsegae Department Store, launched a new 'Fruit Tea Set' at the end of November last year. This product adds fruit extracts such as strawberry and peach to the existing black tea. While maintaining the attractive aroma and taste of black tea itself, the fruit tea set adds a naturally soft fruit scent, which has drawn a strong response from customers in their 20s and 30s who have recently started enjoying black tea. The initial stock sold out within a month of its release.
Last Chuseok, Shinsegae Department Store was the first in the industry to introduce the 'Iyaya & Friends' flavored oil set, a premium oil made on Crete Island with unique scents such as basil, garlic, and chili pepper that are not found in conventional products. In addition to the added fragrances, the pastel-toned colors and cute bottle shapes attracted significant interest from female customers in their 30s, achieving more than double the planned sales. Both the flavored products from Fortnum & Mason and the premium oil Iyaya & Friends will be available in Shinsegae Department Store’s Lunar New Year gift sets this year.
In the era of 10 million pet-owning households, unique pet gifts have also emerged. Shinsegae Department Store, which introduced snack sets for pets in 2019, is now offering health and beauty specialized products online for the first time, responding to the growing number of 'Petfam' who consider their pets as family members. The store collaborated with small and medium-sized enterprises famous online for pet-exclusive brands such as Petpharmacy, BioPets, and BiteMe.
Representative products include three types of Petpharmacy dog health gift sets that help with joint, eye, and skin health; BioPets’ 60-day Bone Strong + Immunity Strong set that supports immune enhancement, hip dysplasia prevention, and joint health for dogs and cats; and BiteMe’s Happy New Year gift set, introduced for the first time as a New Year gift for pets. The set includes a rabbit doll representing 2023 and snacks like DynaBite salmon.
Choi Won-jun, head of food at Shinsegae Department Store, said, "We thoroughly analyzed the latest consumer trends and prepared unique gift sets that attract high interest from MZ customers. We will continue to plan various products that meet customer demands."
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