"Catch Two Rabbits!" ... Busan City Launches Dongbaekjeon Prize and Coupon Event for Lunar New Year

Spend Over 100,000 Won in January, 2,023 Winners Drawn for 20,000 Won Dongbaekjeon

Coupon Event: Two Types of Consumption Coupons First-Come, First-Served in Dongbaek Mall Starting the 10th

Promotion for Dongbaekjeon Event.

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Busan City is promoting the Dongbaekjeon prize draw and coupon events to stabilize the livelihood economy, which has been weakened by high inflation and high interest rates, and to revitalize local consumption in celebration of the 2023 Year of the Black Rabbit Lunar New Year.

For the Dongbaekjeon prize draw event, in celebration of the 2023 Year of the Black Rabbit, 2,023 people will be selected by lottery to receive a Dongbaekjeon policy support fund of 20,000 KRW each. Anyone who uses more than 100,000 KRW of Dongbaekjeon recharge funds during January will be automatically entered to participate.

For the Dongbaekjeon coupon event, 15% discount coupons (up to 30,000 KRW discount) and 5% discount coupons (up to 10,000 KRW discount) that can be used when purchasing from the Dongbaekjeon online shopping mall ‘Dongbaek Mall’ will be provided on a first-come, first-served basis without per-person usage limits. Using these coupons, customers can purchase a variety of Dongbaek Mall Lunar New Year gift products offered at affordable prices at discounted rates.

Coupon Benefits Information.

For more details, you can check the notices and alerts on the Dongbaekjeon app, or contact the Dongbaekjeon customer center or Dongbaek Mall customer center.

Busan City plans to find a breakthrough through various measures starting with this event amid a significant reduction in national budget for Dongbaekjeon operations in 2023, marking an important turning point.

First, although reduced compared to last year, the appropriate issuance scale of 1.6 trillion KRW will be maintained, and the current cashback policy (300,000 KRW, 5%) will be stably maintained without interruption throughout the year.

In the long term, Busan City plans to expand Dongbaekjeon circulation by moving away from cashback-focused policies, increasing the personal recharge limit without discounts, and discovering additional Dongbaekjeon policy support funds. It will also support marketing for excellent local franchise stores and small local businesses in Busan through the Dongbaekjeon platform, encouraging self-discounts to expand benefits beyond cashback.

Lee Joon-seung, Director of the Digital Economy Innovation Office of the city, said, “I hope this Dongbaekjeon event for the Lunar New Year can offer some comfort to Busan citizens during these difficult economic times, and we will continue to strive to establish long-term self-sustaining measures for Dongbaekjeon through various policies.”