CJ CheilJedang's instant nutritious pot rice brand, 'Hetbahn Sotban,' announced on the 10th that it will launch a special planned product called 'Jeongseong Hansang.'
The newly released special product was planned in collaboration with the traditional design brand 'Mimidar.'
It features packaging designed with Goryeo celadon patterns. It is available in two types: a 'regular set product' containing two each of abalone innards nutritious rice, bulgogi mushroom nutritious rice, root vegetable nutritious rice, and honey yakbap, and a 'planned set product' which includes two Goryeo celadon cup coasters in addition to the regular set. It will be sold in limited quantities for the season.
A CJ CheilJedang official said, "As this planned set with traditional pattern design is gaining interest and popularity among the 2030 generation recently, we expect it to be popular as a unique gift for the upcoming Lunar New Year."
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