CJ Foodville Tous Les Jours Presents ‘Obok Hangadeuk’ New Year Gift

[Asia Economy Reporter Moon Hyewon] CJ Foodville's Tous Les Jours announced on the 10th that it will launch Lunar New Year gift sets to celebrate the 2023 New Year.

This year's products are themed "Obok (Five Blessings) Full," expressing the hope that blessings will fill the year 2023. Reflecting customers' preference for value-for-money when purchasing holiday gifts, the products and price ranges are diversified. Additionally, the elegant packaging enhances the gift's prestige by applying colorful patterns inspired by traditional Korean decorative painting (Dancheong), the five cardinal colors (Obangsaek), and symbols of wishes such as Saekdong (multicolored stripes), peonies, and magpies.

The "Our Rice Roll Cake" features a soft and savory taste with a sponge made from Korean rice and soybean powder cream. The "Golden Financier Set" is a lucky gift set containing baked financier pastries. The "Monaka and Yanggaengi Obok Obok" is a gift set composed of traditional desserts popular among elders. The package, inspired by Dancheong symbolizing various blessings, is filled with whole red bean and black sesame monaka, as well as red bean, chestnut, and pumpkin yanggaengi, making it perfect for holiday gifts. The "Walnut Pie," loved by all ages, is packaged with illustrations of magpies, which bring good news, and rabbits, symbolizing the New Year.

Tous Les Jours offers a 15% discount for pre-orders of Lunar New Year gift sets through the Tous Les Jours app until the 17th. The gift sets can be picked up at designated stores during the three days from the 18th to the 20th of this month upon reservation.