Mom's Touch Launches Juicy 'Beef Steak Burger'

[Asia Economy Reporter Moon Hyewon] Mom's Touch announced on the 10th that it has launched a new menu item, the 'Beef Steak Burger,' which features a thick beef patty and steak sauce to enhance deep flavor.

The new menu item is Mom's Touch's third beef burger. Based on proven menu development competitiveness in the chicken burger market, Mom's Touch has been steadily strengthening its beef burger lineup since launching its first beef burger, the 'Grilled Beef Burger,' in July last year after a year of menu development and testing.

The 'Beef Steak Burger' is characterized by the rich juice of a thick 100% Australian Wagyu patty and the sweetness of steak sauce that maximizes flavor. The beef patty, unique to Mom's Touch, is pressed and grilled on a high-temperature grill upon order, making it crispy yet juicy. It is complemented by crispy onion for a crunchy texture, savory cheddar cheese, and an egg patty, adding diverse flavors and eating enjoyment. As of the release date, it is available at over 380 Mom's Touch franchise stores nationwide equipped with beef burger cooking facilities.

To celebrate the launch of the new menu, Mom's Touch will hold a 'Free Set Upgrade Event' on the 12th and 13th, where purchasing a single Beef Steak Burger will be upgraded to a set menu including Cajun seasoned fries and cola.