Refreshing and Sweet Flavor
Seven Eleven announced on the 10th that it has launched 'Villa Ambira,' the first wine collaboration beer in Korea, as its first new alcoholic beverage product of the new year.
Villa Ambira was created through a collaboration between Villa Em, Korea's No.1 Italian wine brand, and Amazing Brewing Company, a leading Korean craft beer brand that started in Seongsu-dong. It is a unique differentiated product that embodies the smoothness, popularity, and refreshing qualities that Villa Em wine aims for, expressed through the image of beer.
The beer is characterized by the addition of green grape concentrate, allowing consumers to simultaneously enjoy the fresh and sweet flavors of white wine and the bitterness and nuttiness of malt, the main ingredient of beer. It has an alcohol content of 5%, and can be lightly enjoyed as an aperitif with salads or fish dishes, as well as paired well with desserts such as fruits or snacks after meals. To celebrate the launch of this product, Seven Eleven is holding a promotion offering 4 cans for a uniform price of 11,000 won.
A Seven Eleven representative said, "As the tastes of the MZ generation (Millennials + Generation Z) become increasingly diverse, various mixology products are being released in the alcoholic beverage industry," adding, "We will continue to create fresh consumer experiences with unexpected combinations."
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