MannaPlus Strengthens Marketing Competitiveness Through Integrated Brand Image Building

Unified UI for Dealership, Franchise, and Delivery Personnel Programs to Enhance Brand Awareness

Manna Corporation's delivery agency brand, Manna Plus, recently announced that it has completed its brand integration process to further strengthen brand awareness and enhance marketing competitiveness.

In 2021, Manna Plus declared a full-fledged leap as an integrated delivery agency brand by unveiling a new slogan, "Adding Value to Time," along with integrated CI and BI. The company carried out brand integration by changing the vests of its affiliated couriers, the design of delivery boxes, and the signage and exterior of its agencies (regional delivery agencies).

This month, Manna Plus completed the establishment of a unified brand image by consistently standardizing the UI (user interface) of its agency, courier, franchisee programs, and apps under the Manna Plus brand. By eliminating the minor differences that previously existed in program login screens, taskbar icons, and more, it provides a unified user experience, which is expected to strengthen cohesion among agencies and couriers and increase brand awareness among franchisees.

A representative from Manna Plus stated, "By completing the brand integration, we expect not only to establish a solid identity as a single brand but also to greatly aid the expansion of our B2B business."

Meanwhile, the Manna Group consists of Manna Corporation, which operates the delivery agency service Manna Plus, and Manna Planet, which runs the O2O platform. Currently, it boasts over 54,000 franchise stores nationwide, about 33,000 couriers, approximately 1,600 agencies, and around 16 million delivery orders, showing strong growth in the industry. Especially this year, the group is accelerating ESG management activities by strengthening business synergies with agencies and promoting mutual growth, including signing win-win agreements with shareholder-participating agencies.