E-Land Selects Actress Kang Hye-won, Former IZ*ONE Member, as Model for 'Roem'

E-Land 'Roem' model actress Kang Hye-won. Photo by E-Land

[Asia Economy Reporter Song Seung-yoon] E-Land announced on the 9th that its women's brand Roem has selected actress Kang Hye-won, formerly of IZ*ONE, as the 23SS campaign model.

On the same day, Roem also released the 'Wonder the New Romantic Campaign' photoshoot for the '2023 PRE-SPRING Collection' featuring Kang Hye-won. The photoshoot captured Roem's romantic products along with Kang Hye-won's unique pure and lovely visuals and expressiveness. This collection consists of essential spring items such as tweed, dresses, and suit setups in cozy colors with trendy fits. The tweed line highlights Roem's romantic mood by adding feminine details during the fit design process along with delicate materials. It also offers practicality for use in transitional seasons.

The Wonder the New Romantic Campaign with Kang Hye-won will be available starting from the 11th at Roem's official online store and social media (SNS) channels, and then at Roem's offline stores nationwide.

A Roem representative said, "Through the campaign photoshoot with Kang Hye-won, we wanted to show the autonomous journey of women who are curious about and seek their own romanticism," adding, "We hope customers will have a lovely and warm spring with this season's Roem collection."