Hyundai Department Store to Open Asia's First 'Gordon Ramsay Street Burger' Location

Opening in March with a 200㎡ space on Basement Level 1 at the Trade Center Branch

The global handmade burger brand ‘Gordon Ramsay Street Burger’ is opening its first store in Asia at Hyundai Department Store Trade Center Branch.

On the 9th, Hyundai Department Store announced that it will open a casual concept burger brand, Gordon Ramsay Street Burger, created by British star chef Gordon Ramsay, on the basement first floor of the Trade Center Branch in March. This is the first overseas store since its launch in the UK in 2020 and the first in Asia.

The Gordon Ramsay Street Burger at the Trade Center Branch is a handmade burger restaurant where customers can enjoy premium dining-level burgers made with Gordon Ramsay’s recipes at reasonable prices. Compared to the existing ‘Gordon Ramsay Burger,’ famous for its 140,000 KRW burger, this is a relatively affordable casual version of the restaurant, and unlike typical burger brand stores, staff serve customers directly.

The approximately 200㎡ (60 pyeong) Trade Center Branch store will offer a total of seven burgers, including the ‘Korean Smash Burger’ with kimchi and bacon, the beef patty-based ‘O.G.R Burger,’ and the fried chicken-based ‘J.F.C Burger,’ along with French fries and beverages. Additionally, vegetarian burgers and kids’ menus for vegetarians and children, as well as desserts, will be added to meet the diverse needs of customers. Specific menu items and price ranges will be finalized later.

A Hyundai Department Store official said, “Reflecting the tastes of office workers near the Trade Center Branch and department store visitors, we are introducing a Gordon Ramsay Street Burger store with a casual atmosphere that is more upscale than fast food but not too burdensome,” adding, “We expect the image of Hyundai Department Store, which is leading the premium food culture in Korea, to align well with the customer base of Gordon Ramsay Street Burger.”