Emart24 Sells Espresso... "Enjoy It in a Dedicated Cup"

The Rich Original Taste of Coffee... Price Only 1000 Won

A customer is making an espresso at an Emart24 store. (Photo by Emart24)

Emart24 announced on the 9th that it will introduce espresso to its own coffee bean brand, Ifresso.

Ifresso Espresso is served in a dedicated cup measuring 6.2cm in width and 6.5cm in height, allowing customers to enjoy the rich original taste of coffee. The quality rivals that of specialty coffee shops, and the price is 1,000 won. To celebrate the launch of this product, a 2+1 event will also be held this month.

Since 2017, Ifresso has been offering single-origin coffee using a single type of coffee bean rather than blended coffee made from multiple beans. It also uses top-grade beans (Brazil Cerrado NY) and is extracted using the Italian luxury coffee machine, Seaco Grande Idea, which costs about 10 million won.

An Emart24 official said, “As coffee has become a daily habit, the standards for coffee taste have risen,” adding, “We are striving to upscale and diversify convenience store coffee to meet customer expectations.”